Zion tells the story behind the Noah colorway of his signature sneaker, a tribute to his younger brother: "He just lightens up every room he goes into, the room blossoms with colors...This is a colorway that I'm always gonna have, no matter what happens."

Bleacher Report 2026 NBA Draft prospects talk about their first LeBron James memory

Jaylen Brown I was inspired by LAs Kobe Bryant He inspired me not only to play basketball but his thoughts and stuff he did off the court inspired me as well Before he passed he was exploring starting his own brand and giving athletes better percentages and deals

Brunson talks belief in Knicks through rough patches of the season I see these guys every single day You guys only see the finished product Obviously there's ups and downs That's basketball That's sports That's life It's all about how you move on and how you move in a positive direction

Colin Cowherds opening monologue on Jalen Brunson Jalen Brunson is a 401k in sneakers Nobody talks about it not real flashy but foundational You better have one Less now more later

Jaylen Brown I was inspired by LAs Kobe Bryant He inspired me not only to play basketball but his thoughts and everything he did off the court inspired me as well

NBA That time Wemby showed us his POV on a basketball court