Mark Cuban Like we hurt in 2006 after it was stolen from us rightAnd I will take that to my grave that it was stolen from us ie the 2006 championship

Mitch Johnson We werent ready to win an NBA championship The better team won We did a lot of good things and we didnt finish the job That's what it is

Chris Bosh Reflects on Spurs Losing Finals Second place it sucks you know You don't want to get all the way to the championship and lose especially when everybody's watching when the whole world's watching It's embarrassing it's deflating

This commercial is even more sadder now after the Knicks won the championship

The Spurs players the last time after losing the finals

Lebron after the Cavs win game 6 of the 2016 finals 'They fcked up Mentally and physically I'm telling you they fcked up'

During the Knicks' title run Mike Brown showed the team footage of their 2025 ECF loss to the Pacers to remind the players what they felt like losing that way Brown credits the messaging to Dillon Jones and OKC who did something similar after losing in the 2nd round as the 1 seed in 2024