9th September 1997 - Michael Jordan and Nike introduced Jordan Brand originally called 'Brand Jordan' As of 2024 the Jordan Brand is responsible for 659 billion in revenue 13 of Nike's total sales

Michael Porter Jr. vs Trae Young 3pt contest the NBA Rookie photoshoot

DeAndre Jordan throwing up Ls

Lebron shows off his stepback 3 for Luka to complete a perfect 55 in the first quarter

Allen Iverson was drafted 1st overall 23 years ago today. Here's him as a rookie crossing over Michael Jordan